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The worldwide set-top box market, viewed as a whole, is robust with peak shipments occurring in 2014-2016. Market unit volume is driven by growth at the low end in cable digital migrations in India and China, pushing through to other developing economies, coupled with digital terrestrial transitions creating the need for basic digital transport adapters.
Meanwhile, operator strategies around video services – especially within the (classic) telephone company IPTV realm, need no longer be identical to their competitors. Unique value propositions, which respond to customer needs at different price points and leveraging different technologies, are all possible.
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